This year we are raising awareness for A Big Helping


The Big Idaho Potato Truck Tour has always had a charitable component to it.  When the truck was still just an idea, albeit a big idea, the leadership at the Idaho Potato Commission (IPC) wanted to make sure the Truck made an impact on the people who lived in the markets it visited.  In the last three years, the Truck has had two fantastic national charity partners who helped promote the Truck on both national and local levels and among their membership.  This year, the Truck’s mission, “A Big Helping” is much more meaningful and personal.  During its 4-month tour, the Truck will identify charities in many of the markets it visits and offer “A Big Helping” based on the organization’s specific needs.  The IPC will work with the selected charity to create an event to help raise awareness, funds, food or all three for the non-profit.  In Boise, the Truck helped the 4-H clubs collect food for local food banks and in Arkansas it will help generate awareness of women’s heart health.

Be sure to follow the Truck on its social media channels to see how the Truck is serving up “A Big Helping” across the country.


Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.


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