No small fry here. The Idaho Potato Commission is ready to celebrate their 75th year of promoting Idaho® Potatoes in a BIG way… The Famous Idaho® Potato Truck will tour the country from coast to coast in 2012 stopping in cities, local grocery store parking lots, and at special events. They are a great example of big branding and a PR machine you want to eat.
Read more HERE!
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.