Halfway there: IPC’s giant potato visits D.C.

June 14, 2012

Halfway through its seven-month cross-country tour, the 28-foot-long marketing tool of the Idaho Potato Commission stopped in Washington D.C. on June 12.

The commission’s “Great Big Idaho Potato Truck” visited the U.S. Capitol, where commission president Frank Muir was on hand for the presentation of $100,000 to the Meals on Wheels Association of America. Idaho Sens. James Risch and Mike Crapo met with Muir and Enid Borden, president of the Alexandria, Va.-based Meals on Wheels organization.

The Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.

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Halfway there: IPC’s giant potato visits D.C.

The Idaho Potato Commission

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