Giant potato keeps on rolling

September 5, 2012

SUN VALLEY, Idaho — The Idaho Potato Commission will “keep on truckin’” into 2013 … literally.

MuirThe commission will feature its giant potato truck in TV ad spots beginning Aug. 31 during ESPN’s telecast of the Boise State vs. Michigan State football game and will feature the rig at stops across the U.S. for another year.

“I’m excited to announce we’re gonna keep on truckin’,” commission president and chief executive officer Frank Muir said at an industry breakfast Aug. 30 as part of the annual Idaho Grower Shippers Association convention.

Read the whole article HERE!

The Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.

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Giant potato keeps on rolling

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