Giant potato truck ready to roll on second tour

September 10, 2012

Muir: ‘Everybody has a picture of the potato truck on their cellphone’

By JOHN O’CONNELL

Capital Press

SUN VALLEY, Idaho — The Idaho Potato Commission is banking that the 6-ton Russet it’s hauled 12,000 miles through more than 30 states this year on a tour celebrating the organization’s 75th anniversary will remain a hot potato during a second trek.

The Great Big Idaho Potato Truck, in the midst of a trip that started in April and continues into October, will roll again next summer from Memorial Day through Labor Day, IPC President and CEO Frank Muir announced Aug. 30 during the Idaho Grower Shippers Association’s annual meeting.

See the whole Article HERE!

The Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.

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Giant potato truck ready to roll on second tour

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