The Big Idaho Potato Truck Tour has always had a charitable component to it. When the truck was still just an idea, albeit a big idea, the leadership at the Idaho Potato Commission (IPC) wanted to make sure the Truck made an impact on the people who lived in the markets it visited. In the first three years, the Truck has had two fantastic national charity partners who helped promote the Truck on both national and local levels and among their membership. However, we decided to create a new mission for the Truck, “A Big Helping”, that is much more meaningful and personal. During its 6-month tour, the Truck will identify charities in many of the markets it visits and offer “A Big Helping” based on the organization’s specific needs. The IPC will work with the selected charity at the event to help raise awareness, funds, food or all three for the non-profit.
Be sure to follow the Truck on its social media channels to see how the Truck is serving up “A Big Helping” across the country.