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The Big Idaho® Potato Truck is on its 12th cross-country journey! It began in 2012 as a one-year campaign to celebrate the 75th Anniversary of the Idaho Potato Commission and became quickly apparent with its success that it would be more than a one-year occurrence, it literally became a big piece of pop-culture. It travels the country promoting the American Heart Association and American Diabetes Association certified Idaho® potato and its mission to help small charities in towns and cities with its A Big Helping program. Not to mention that people just want to have their picture taken with a 4-Ton Idaho® potato?
Schofield Design
Foerstel+Piper+Martin, LLC
Western Trailers
Kenworth Sales Company/Paclease
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.